This year again, I’m invited to speaking at one of the best Southeast Asia Ecommerce conference, eTail Asia 2016 at Marina Bay Sands. This time, I join a panel discussion  on the topic “Getting your mobile strategy right”. What initial steps must you take to ensure success? Another one, I am a moderator on the Country Clinic session called “Thailand: Asia’s booming market” – How can e-commerce companies pave their way into a retail heavy market?

I noted down some of the key ideas of the two sessions below for those who are interested to learn more on those topics.

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eTail Asia 2016 Panel: Getting your mobile strategy right – What initial steps must you take to ensure success?

2016-03-25 22-25-32

2nd March, 14.40 – 15.20

Moderator:
Jacqueline van den Ende, Founder & Managing Director, Lamudi Philippines (A Rocket Internet Company)

Panelists:

  • Mukesh Agarwal, CEO, RevX
  • Thanawat Malabuppha, CEO & Co-Founder, Priceza
  • Prasanna Veeraswamy, Vice President of Product, HotelQuickly

Getting your mobile strategy right – What initial steps must you take to ensure success?

  • How do you progress from being a mobile marketing channel to a revenue generating channel?
  • What app modifications are needed for a more targeted mobile strategy?
  • How can you ensure that your mobile will provide your customer with a dynamic experience
  • How can you increase organic mobile app downloads?
Getting your mobile strategy right – What initial steps must you take to ensure success?
  • How do you progress from being a mobile marketing channel to a revenue generating channel?
    • Understand user behavior
      • limited space to show information
      • what to show / hide
      • limited number of items show
    • Fast load time – AMP / Instate Article
      • Google Speedtest
      • CDN
      • Optimize coding to have lower latency time – e.g. image lazy download
    • Compatibility
      • Thailand – Over 90% are Chrome / Safari / Android Browser
      • Indonesia – support Opera browser
        • #1 Chrome 40%
        • #2 UC Browser 19%
        • #3 Opera Mini 12%
  • What app modifications are needed for a more targeted mobile strategy?
    • Personalization – Priceza App, we decided to use sign-up to use strategy.
      • learn from what use click
      • recommend the Category that match use test
      • push notification according to use preference
    • Barcode Scanning Feature
      • we plan to launch the POS ad
      • when the user scan the product
      • we learn from their behavior
  • How can you ensure that your mobile will provide your customer with a dynamic experience
    • Hot Deals Everyday
      • Curated Hot Deals
      • Over 50% Discount
      • Update everyday
      • Limited time offers
    • Personalization
  • How can you increase organic mobile app downloads?
    • ASO – Appstore Optimization: keyword, app icon, app description
    • Incentivize Downloads to boost-up the ranking to the Top10

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eTail Asia 2016 Panel: Thailand: Asia’s booming market – How can e-commerce companies pave their way into a retail heavy market?

2016-03-25 22-25-55
Thailand: Asia’s booming market – How can e-commerce companies pave their way into a retail heavy market?
  • What are the top trends in the market and how can you adapt your e-commerce strategy to them?
  • How important is the first mover advantage in Thailand?
  • Marketplaces vs. single vertical players: Which strategy is more successful?
  • Social commerce: How can you tap into this promising trend in Thailand?
Moderator:
Thanawat Malabuppha, CEO & Co-Founder, Priceza
  • CEO and Co-Founder of Priceza
  • Built from scratch until serving over 10M users/month across 6 countries in SEA
  • Raise funding from Japanese Investor, CAV in 2013
  • Management Committee at Thai Ecommerce Association
Topic Intro:
  • Population 67m
  • Active Internet Users 54% from Total Pop
  • Active Social Media Users 52% from Total Pop
    • TH has the 3rd largest FB population in the world (33m)
    • LINE 2nd biggest market is TH (33M users) >> 1.8bn stickers sent/day
  • 150% Mobile Penetration
  • 50% Smartphone penetration (#3 from SG/MY)
Panelists:
Pawoot Pongvitayapanu, Founder & Managing Director, Tarad.com
  • Start your 1st internet biz in TH in 2000 TARAD.com
  • Over 16 years of exp in EC in TH
  • Raise fund from investors from Japan like Rakuten and OPT SEA
  • President at Thai Commerce Association
Martin Toft Sørensen, Co-Founder & Managing Director, WearYouWant
  • Founded in Thailand in 2011
    • WearYouWant is a fashion and beauty marketplace
    • offering a collection of 500 international and local brands
    • covering multiple categories including shoes, womenswear, menswear and beauty.
    • It currently has a listing of 14,000 products.
  • Series B
    • In 2015, it raised an undisclosed Series B funding from the Japan-based digital fashion marketplace, Start Today
    • secured its final Series B round from Sebrina Holdings
  • Series A
    • US$1.5 million Series A funding in 2014 from Digital Media Partners, OPT SEA, IMJ Investment Partners and Julien Chalté, one of WearYouWant’s co-founders
Minh Bui, Southeast Asia e-commerce Marketer, EcomEye
  • SEA Ecommerce avid explorer
  • Columnist in many SEA tech news portal
  • Interview MatahariMall’s CEO Hadi Wenas e27
  • Thailand eCommerce space from the eyes of local entrepreneurs e27 – See more at: http://ecomeye.com/about/#sthash.DPSrFOGk.dpuf

 

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